TAREK KHALIFA
 
Position during the time in DDB

2009 – 2011
Head of Digital and IT Services

2008 – 2009
IT Director

2007 – 2008
Acting Hr Manager / IT Manager

2003 – 2007
IT Manager

2001 – 2003
Computer Technologies Manager
I became interested in IT during my final year of high school, where my skills gave me the opportunity to manage the IT department there. IT appeals to my long standing interests in business and mathematics, and I feel is a function that would allow me to see projects through from start to finish, working relatively autonomously.

I found overtime that I had a knack for problem solving and being able to communicate this to people. From there, I found that I could utilize this to start up a company that would fuel my passion for innovation while giving me the resources I needed. This company opened more opportunities to learn more and at the same time introduced me to the world of Media and Advertising. I took this opportunity to explore this exciting new medium and learn more from it.

I learned that my expertise in IT could be used to expand and provide new services to the media field, accelerating me to new positions and innovations in the media field as well as the IT field. Learning customer requirements and turning those into functional products that enriched the company, through hands on approach, I have implemented, tested and finalized multiple successful projects.

2011 - Present           
Managing Director
Probe 99 Marketing Solutions Inc

- Managed the day-to-day operations of Probe 99 MSI

 

- IT and PR Consultancy for the Argyle Institute

 

- Content management for multiple clients

 

- Website development project for international clients

 

- PR Management and technical support for local entertainment company.

 

- Maintained MS Exchange 2010 for different Canadian Companies

 

- SEO and PPC Campaign management

 

 

2001 – 2010
Head of Digital and IT Services

DDB Group Egypt

- Managed the day-to-day operations of Tribal DDB Cairo a digital ad agency

- Developed successful online campaigns for multiple clients.

 

- Helped setup a TV channels’ legal and technical structure.

 

- Managed a team of developers that developed software applications, websites and intranets.

 

- Developed internal IT policies, infrastructure and addressed hardware needs based on group needs.

- Developed revenue streams for the group by creating new revenue opportunities for existing media assets as well as Web development consultancy for existing clients.

 

- Managed windows and unix servers.

 

- Reporting to the CEO, acted as the primary interface with senior management for all companies on planning and negotiation of IT and Digital services.

 

- Managed, monitored and controlled the Information Technology function of the organization.

 

- Recommended and planned the technology growth to support business needs.

 

- Preparation and administration of annual budgets/personnel plans for the IT and interface with various vendors.

 

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Major Achievements

Started up and created POINTNOUR, later Tribal DDB Cairo a digital advertising agency that specializes in website development, online advertising and mobile marketing.

Managed the creative and technical implementation of the corporate Tarek Nour Group website and other internal sites for the group.

Part of the DDB Egypt board of directors responsible for group IT, digital and technology decisions in addition to HR decisions and support.

Developed new revenue streams utilizing current and existing resources in the group such as TV program streaming online, website development for TV programs. Consulting for external companies such as Siemens Egypt and Coldwell Banker Intercontinental Affiliates.

Developed internally the groups intranet, where users quickly find and view information and applications relevant to their roles and responsibilities, the Intranet is also being used as a platform for developing and deploying applications to support business processess.